new patient inquiries in just 90 days.
as a trusted source for Baker Act law in Florida.
HVAC leads generated for half the industry benchmark cost.
Whether you’re a medical practice, law firm, contractor, or local service business, the goal is the same: generate more qualified leads without wasting your marketing budget. Our team combines website design, SEO, Google Ads, local SEO, and conversion optimization to build marketing systems that produce measurable business growth. These case studies show exactly what that looks like.
365 New Patient Inquiries in 90 Days Through SEO, Google Ads & Website Optimization

First Coast Oral Surgery provides specialized surgical care to patients across Jacksonville and the First Coast.

A Jacksonville firm with deep Baker Act and mental-health-facility experience.

A third-generation, family-owned HVAC company on Amelia Island.
365 New Patient Inquiries in 90 Days Through SEO, Google Ads & Website Optimization
First Coast Oral Surgery was expanding to five locations across Northeast Florida, but referrals alone weren’t enough to support consistent growth.
Each office needed to attract patients in its own local market while giving the team clear visibility into where new patient inquiries were coming from.
Instead of treating every office the same, we built a location-specific marketing strategy for each practice.
Our team combined:
new patient inquiries in 90 days
cost per lead across 237 Google Ads leads
First page of Google in all 5 markets, Top 3 on Maps in 4
Google Business Profile impressions
reviews, rated 4.65 to 5.0
“The improvements weren’t just reflected in the data. They were noticed by the client as well.”
Kristie Campbell, First Coast Oral Surgery
Building the Online Authority That Earned a Google AI Citation
Thoele Drach wanted to become the trusted online resource for Florida Baker Act law while generating more qualified case inquiries through organic search.
In a highly competitive legal market, ranking well wasn’t enough. The firm needed to establish the authority and trust signals that both search engines and potential clients look for.
Our strategy focused on building authority first.
That included:
Cited as a source in Google’s AI Overview
new leads: 1,001 forms + 1,475 calls, 10% conv across 22,999 users
Baker Act leads, the highest lead-driving page
calls from Google Maps on 6,801 profile views
average rating across 183 reviews
The result wasn’t just higher rankings. The firm’s content became trusted enough to be cited directly in Google’s AI Overview while continuing to generate qualified leads.
Lower Lead Costs. Higher Local Visibility. More Qualified HVAC Calls.
For more than 30 years, Milt’s Air Conditioning has earned the trust of homeowners across Amelia Island and Fernandina Beach. The challenge wasn’t building credibility. It was turning that reputation into a steady stream of qualified leads while keeping advertising costs under control in an increasingly competitive market.
The business needed a strategy that could generate consistent demand, strengthen its local search presence, and deliver measurable results month after month.
Rather than relying on a single marketing channel, we built a strategy that worked together across every stage of the customer journey.
Our team focused on:
Every piece supported the next, creating a marketing system that became more effective over time instead of relying on short-term wins.
The impact was visible across both paid advertising and local search.
Lead costs consistently outperformed industry benchmarks, local visibility improved across core HVAC searches, and the business continued building a reputation that attracted even more customers through Google.
Feb 2025, shown in full for honesty, on about 3 fewer business days
Number 1 on Google Maps for core HVAC terms, all 3 months
A 4.9-star rating built on more than 30 years of trust. Leads shown are Meta Ads conversions.