If you’ve spent any time looking into SEO as a tool for boosting business, you’ll be well aware that it’s a complicated field that is always changing. As in the case with any marketing tool, it’s not without its critics. Is it really just a passing phase that has no long-term weight, or is it something that’s here to stay?
The first point that’s worth considering here is just how widely used the internet now is. From using it to research work related issues, right through to doing our weekly food shop and connecting with friends, it’s a massive part of people’s lives. And as it gets more advanced and can help us with more and more tasks, it’s difficult to imagine a time when it won’t be used. Rather than disappearing, it’s more likely that its use will become even more widespread. If you take a look in your local area, you’ll find that classes are being ran for those whose computer skills aren’t up to scratch. The internet is also being used in schools more and more. Though the way its used may evolve, it’s likely to stay around for a long time to come.
Similarly, the world of SEO itself is evolving. Tactics that might have been considered as acceptable in the past are now thought of as being black-hat, and there’s increasing pressure on professional SEO companies to stay on top of these developments and update their processes accordingly. A good example of this is the Panda and Penguin changes that have been rolled out by Google. They totally shook up the way in which campaigns are carried out, and forced practitioners to be proactive and adaptable. In this respect, it’s sensible to conclude that while SEO may not die, it’s certainly going to change from its current form.
In the future, it’s likely that SEO will reach a level of maturity that incorporates other aspects of online marketing, including social media marketing and email marketing. The really savvy professional SEO company is already looking at how it can bring these tools into their mix to boost rankings and ultimately convert more traffic into paying customers.
SEO dying is not the main concern here. What’s very obvious is that it will continue to change and evolve, and if you’re serious about promoting your business, it’s an area that you need to keep a close eye on. If you ignore the developments, it’s very likely that you’ll get left behind.
Business owners and SEO practitioners alike should take a little time out of their schedules each and every week to stay on top of news in the field and any changes. This is the only way that they can guarantee that they won’t be beaten by their competitors.