Your website is the public face of your business, so you want to make a good first impression with it. If you’re not satisfied with the current state of your website, it might be time to think about a website redesign. After all, if you’re not thrilled about your website’s design, how can you expect your visitors to love it? If you’re not sure how to get started, here are some steps to follow as you give your website that extra “wow” factor.
Take a look at your individual pages to determine what you might want to keep, what could be updated, and what should be discarded altogether. A good way to determine how users are currently interacting with your site is to look at your Google Analytics stats. Pay attention to:
• How long visitors are spending on your site
• What parts of your site users are going to the most
• What actions most users are taking on your site
• Conversions rates and bounce rates
Give your website redesign direction by establishing your goals for your website. Do you want to boost your conversions? Are you looking for more traffic to increase your brand’s awareness? It’s your clearly defined goals and expectations that will set the tone for your redesign strategy.
The next step is to take your goals and create a redesign strategy based on what you expect. If you want to outrank your competitors, check to see what they’re doing on their sites to get an idea of what you may want to include in your design. If you have a specific style in mind, take a peek at sites that have a design similar to what you have in mind to get an idea of what can be done with your website. Further, fine-tune your strategy by determining:
• Your content needs based on what’s relevant to your audience
• If you actually have the right target audience in mind
• What else might need to be done to generate leads if that’s your primary goal (e.g., related paid advertising and organic SEO efforts or an improved social media presence)
Determine what your current site is lacking and what you need to achieve your goals for your website. For instance, you might not have enough fresh, relevant content on your site, so that would be one of the essential needs for your site’s new design. You may also need better graphics or an overall design that’s more appealing to mobile visitors. Make a list of these must-haves for your site to give your redesign team a better idea of where to focus their efforts.
The next step is to start doing what’s necessary to create a site that fits your goals and incorporates your specific design needs. This is the point where you will be viewing wireframes (skeletal framework of your site) and mockups of what your site will look like. You’ll also have the opportunity to give feedback so adjustments can be made, if necessary, as your website is redesigned.
Finally, test your website before you relaunch it. This is the time when you’ll want to make sure everything is working smoothly — meaning there are no glitches, distractions, or annoyances. Don’t forget to pay attention to what the user experience is like. If you can honestly say it’s now a site you would frequently visit yourself, then you can feel confident about an official launch of your new website.
When it’s time for a website redesign, the team at Create Web Studios is here to help. We offer comprehensive solutions and access to the resources you’ll need to see results that matter. We can also handle your SEO and online marketing needs to further attract the attention of the right users. Contact us today to learn more about how we can help you make a better first impression with your website.