Digital Ads During COVID-19

COVID-19 & Digital Strategy Moving Forward

Note From the Experts

During this time we have had hundreds of requests and calls regarding website changes and strategy recommendations for digital marketing.

Many of our clients concerned the unknown and what that means for their marketing and digital Ads.

Inhale…Exhale

We work with experts, vendors and veterans from every industry.
Their feedback is simple:

  • Don’t let greed drive you. Don’t Exploit the Situation.
  • Know Business will be struggling for while. Revenue will be down for most industrues
  • Don’t Panic. Use this time to be creative and check of the longeterm Goal Boxes. (Like Rebranding, Creating Content or Much Needed Website refreshes)

Industry Impact

Here is the impact of what we seeing for a variety of industry.

Source: Neil Patel (Link)

You can see the following Industries are seeing an influx of revenue and demand:

  • Food
  • Finance
  • Media
  • Pharmaceuticals

The biggest industries seeing a decline in are:

  • Construction
  • Real Estate
  • Travel
  • Transportation

Although its safe to say all industries will be affected.

 

Digital Ad Strategy During COVID-19

Inorder to best serve our clients, we reached out to our experts to compile their expertise to what the best strategy would be moving forward.

“In general, my recommendation is as follows – I do not recommend cutting all advertising. I would definitely pare down, and here is my strategy suggestion for local clients in Jacksonville through the end of March, into early April.” -Ronnie Soud (SOUD Marketing)

Local markets will have different strategies than National or even international brands. If you are uncertain of the strategy you should be using moving forward. Please feel free to reach out to us for a consultation.