Whether you are targeting customers with paid ads, organic search, social media and blog posts, email campaigns, or with your website, fresh content is a must. It’s actually the content you present online that will determine how your desired audience responds to your brand.
Your content is also what sets you apart from your competitors, establishes your business as a reliable source of information, and inspires conversions. Here’s the low-down on how to maintain the flow of fresh, relevant content.
The key to creating fresh content is to know who you are creating that content for in the first place. Dive into the existing customer data to determine who your customers really are and what they expect from your business. Go beyond basic demographics and consider:
Generally, your content should be a mix of useful tips, short-and-sweet incentives like coupon codes or details of upcoming deals, and content specific to the tone of your business. Searchers today expect relevant, informative useful content, not just a sales pitch. Typically, content that sparks engagement involves:
The next step is to determine how much fresh content you’ll need. With your website, you should be fine with occasional updates when it makes sense, as might be the case if you’re announcing seasonal specials. Social media pages and blogs, on the other hand, demand a lot of attention if you want to keep existing followers and subscribers happy while also attracting new ones. For something like an email newsletter, it helps to stick with a specific day of the week or time of the month for distribution so subscribers know when to anticipate getting something new.
If you’re busy running your business, you may not have time to write amazing blog posts or stay engaged with your social followers. Solve this problem by asking your employees to contribute posts and articles. Set up some ground rules for any content published so the messages presented are in line with your brand’s image and you should be all set. Also, consider these other potential sources of fresh content:
Fresh, relevant content is essential for any business, but it’s just one part of a comprehensive online marketing strategy. The team at Create Web Studios is here to help you produce and distribute content likely to appeal to your intended audience. When you create fresh content you can use it on your website, social media channels, in email newsletters or even drip campaigns. Fresh content feeds your business. If you need help with this, call us and we can have a chat.